The time I fumbled a sales call..

My fists clenched as I quoted my price and waited for the prospective client to answer.

“Quote your price and shut up” - I said to myself…as I resisted the urge to keep selling and over explain my pitch.

It was my first real sales call - and I had no idea what would happen next.

A second passed. Two.

If I had a good enough mic (I didn’t at the time)…I’m sure he could have heard the loud thumping of my heart.

He looked at me like I was a little crazy - but eventually smiled.

“Alright Ash - let’s give this a try - I love your energy and I’m excited to see what you can do”

Phew!

I smiled like it was the most obvious answer in the world - but I was doing a little dance on the inside 🙂 

Believe it or not, I had prepped for this sales call for hours before but forgot everything the minute it started (It happens, you’ll see)

But I still managed to close the client!

How?

I’ll tell you how. My energy.

I’ve heard this many times - “I love your energy and I can’t wait to work with you”

What does this really mean? I mean, no one is going to pay me for being energetic, right?

Well….yes and no.

You see - sales (and copy by definition) is a transfer of energy.

If you’re energetic. You believe what you’re selling. You KNOW for a fact that it’s the best solution for the person in front of you.

It SHOWS.

You should be talking about your product like you’re trying to convince your best friend to watch your favourite show.

“It’s got everything! You’re gonna love it! Drama, action, suspense, romance - everything! This show will change your life”

That’s the pure-happy-confident-nondesparate energy that will turn any “maybe” into a resounding “Yes LFG”

So the next time you’re writing copy (or prepping for a sales call)…

• Make sure you believe in the product you’re selling. A good way to do this is to read the testimonials and spend some time appreciating what the product can do. Revel in it. Let it seep in.

• Be high energy when you’re writing. If you’re dragging your feet - the reader can sense it. You’re trying to get the reader excited about something - this is physically impossible unless you’re excited about it too!

• Do a little mental exercise and visualise the AFTER state you’re aiming for. Imagine the sales call going really well and getting the client. Imagine the reader reading your copy, getting more and more excited with each scroll, and whipping out his credit card to pay you with glee.

• Cultivate habits that make you high energy. Get some sunlight, stop doomscrolling, eat well and get some exercise. It’s not rocket science. You know that one person in your life you just can’t get enough of? Every time you meet them you’re filled with energy and just can’t get enough? That’s who you need to embody.

Your energy matters. It’s the difference between an easy-breezy sale and a tough, objection-filled drain on your time.

That’s all for today.

Ash